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Breakpoint, the new book by Jeff Stibel, takes off where his previous one, Wired for Thought: How the Brain is Shaping the Future of the Internet, left off. A revelation about our brain, the internet, and business in general, Breakpoint tackles, among others, the following questions: How does the brain predict the collapse of the web? What can reindeer teach […]
DO Play The SEO Game: Jason Demers reminds us to take full advantage of social media marketing by optimizing your posts—add photos, have engaging format, and link to other sites. DON’T Beg, Rant, Try Too Hard, Joke Completely Inappropriately: Carrie Kerpen recommends playing it cool if you want people to follow you. You’re trying to engage with people so don’t overwhelm their newsfeed with fifty […]
The first thing you must know about LinkedIn is that it streamlines the networking process (I know, groundbreaking stuff, right?). This means that you can pretty much assume that anyone who currently has a profile on LinkedIn is in some way interested in making business contacts (like you!). The trick, however, is figuring out how […]
There’s a new way to legally release announcements – social media. The Securities and Exchange Commission ruled on Tuesday, April 2nd, that so long as investors are made aware of where and how such data will be released, social media platforms are acceptable. Why this became an issue originated last year when Netflix’s CEO Reed […]
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Insight One20 was just as advertised: INSIGHTFUL! The day began with a serious bang when Seth Godin took the mainstage and endless tweets echoed his enthusiastic tone. Stationed front and center at our Dun & Bradstreet Credibility booth, Catherine Mangan and I were lucky enough to engage with just about every attendee circling with a smile on their face, […]
Many businesses are utilizing traditional customer relationship management (CRM) processes to manage business contacts and clients in an organized way. According to a 2011 Computer Economics study of North American companies (produced in June of 2012), 51% have invested in CRM tools. It’s great that companies are interested and investing in these systems, but not many are […]
Trade shows continue to be a driving force in connecting businesses with consumers, and as far as the eye can see, 2013 will be no exception. Take a look at some of the trends we anticipate to make their big debut this year. Traci Browne, author of The Social Trade Show, has kindly agreed to share […]
Bad 90s pop references aside, and in all seriousness (+1 bouncy castle), last Thursday night we had the time of our lives at the PromoJam 2.0 launch party and 2013 LA Tech Kick-Off at ROC Santa Monica. There were lots of familiar #SiliconBeachLA faces, and we were able to catch up with some of the […]
‘Tis the season to start preparing your business for all of your holiday customers and the hustle and bustle that comes with this joyful time of year. As optimism in sales is rising this holiday season, small businesses anticipate business to be at its busiest, whether customers are buying online or in stores. According to […]
Aloha! One of my favorite parts of my work as heading up our social media and events team is talking with small business owners across the country. Yesterday, I not only got to talk with some incredible business owners at TechConKona, but got to do it on the Kona on the Big Island of Hawaii! Such […]
