The Power of Product Placement: The Trend Continues

A crowd-drawing tie-up between manufacturer and film-producer: mounted in the side of a Chevrolet van is a stage where scenes from a current movie are enacted. Chevrolet dealers parade their models with the van.

No Strings Attached, Rise of the Planet of the Apes, Hop, and Transformers: Dark of the Moon all share a common quality – each of these films features scenes with Apple product placement. According to Brandcameo, an online resource for branding information, Apple had more appearances in blockbuster films than any other brand in 2010. It appeared in […]

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