Why You Need to Develop an Ideal Customer Profile

Ideal Customer Profiles

Many business owners enter the marketplace chasing leads without their ideal customer in mind. Their goal is to connect with every customer and not just their best customers. With high enthusiasm, these owners pursue new leads by sharing their business story and product with everyone. While enthusiasm is not a bad thing, this method of lead […]

Small Biz Bowl 2014

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With headlines like, “After Risqué Years, Super Bowl Commercials Go Warm and Fuzzy,” and, “Where Did All the Bikinis Go,” it’s quite apparent that there’s been a shift in advertising this year – and we like it. Although the game may not have been so exciting (not taking sides here…#justsayin), the twist of sentiment in […]

Your New Year’s Resolution: Commit to Content


It’s that time of year again! With 2014 fast approaching, now is the perfect opportunity to sit down and make some New Year’s Resolutions; not only for yourself, but also for your business.  This year, there’s one goal that should be on every company’s list– to make the most of a marketer’s most powerful tool: […]

Mari Smith: Facebook Marketing Made Easy

Mari Smith

Welcome to our last Small Business Saturday podcast! We’ve really enjoyed sharing these retail tips with you, and we hope you’ll take full advantage of the advice given here to make the most of the holiday shopping season. We couldn’t have chosen a better last act: Mari Smith is a renowned social media strategist, speaker […]

Rieva Lesonsky: Boosting In-Store and Online Holiday Sales

Rieva Lesonsky

Joining us for our third Small Business Saturday podcast is Rieva Lesonsky, CEO, President, and founder of GrowBiz Media, who also contributes to SmallBizDaily.com and Smallbiztrends.com. Formerly the Editorial Director of Entrepreneur Magazine, she’s been helping small business owners in multiple capacities for over 30 years! Rieva sat down with us to share some of her insights […]

Stealth Mode: Genius Startup Strategy or Overdramatic Mistake?


When I have a great idea, I want to announce it to the world, preferably with trumpets, confetti and some sort of pyrotechnic display. Others less excitable than myself keep their winning ideas to themselves, letting them marinate for a while before unleashing them.  Who’s to say which of these personality characteristics is ultimately more […]

How Much Can Twitter Boosts Customer Acquisition and Engagement?


It can be hard to determine which social media platforms you should use. In most cases, attracting an engaged following is not an easy task, and keeping it can be even more difficult, since there’s no point in which you can put it on autopilot and expect good results. However, here’s a reason to be […]

Small Business Forecast: Partly Cloudy But Looks to Clear

partly cloudy

Good thing the small business forecast is nothing like the weather. While it’s been pretty fog-locked since June (at least here in Southern California), many small businesses have a brighter outlook, according to a recent survey by j2 Global. Of the 2,500 business that participated in the survey, all were customers of eVoice®, eFax®, and/ or Campaigner®. Midway through 2013, […]

Supplier Diversity Programs: Grow and Stabilize Your Small Business

Globe photo

As National Small Business Week approaches and we prepare to celebrate our country’s innovation, we’re kicking off the festivities with a series of posts on how your business can take advantage of the resources available through supplier programs, especially supplier diversity programs. So let’s get started… What is a supplier program? Supplier procurement programs are typically […]

Spreading the Word In All the Right Places… and Apps?

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Spreading the word in all the right apps? That’s right! The capabilities of mobile applications have increased dramatically. As the world transforms, becoming more technology based, most small businesses surprisingly have yet to jump on the bandwagon and take full advantage of the opportunities available through mobile marketing. Understanding a few things will put you on the […]


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