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There’s a new way to legally release announcements – social media. The Securities and Exchange Commission ruled on Tuesday, April 2nd, that so long as investors are made aware of where and how such data will be released, social media platforms are acceptable. Why this became an issue originated last year when Netflix’s CEO Reed […]
Many businesses are utilizing traditional customer relationship management (CRM) processes to manage business contacts and clients in an organized way. According to a 2011 Computer Economics study of North American companies (produced in June of 2012), 51% have invested in CRM tools. It’s great that companies are interested and investing in these systems, but not many are […]
Let’s start with the basics: What is Facebook Graph Search? In Zuckerberg’s words, Facebook Graph Search is the Third Pillar of Facebook (with the first two being the newsfeed and your timeline). The feature is designed to make much of the data we’ve already put into their database more accessible. If you think the “Graph” part […]
‘Tis the season to start preparing your business for all of your holiday customers and the hustle and bustle that comes with this joyful time of year. As optimism in sales is rising this holiday season, small businesses anticipate business to be at its busiest, whether customers are buying online or in stores. According to […]
Small Business Saturday is right around the corner, so we thought we’d share some of the great resources you can use to get the most traffic to your small business this holiday season! Last year, we hosted so many great interviews with Small Business experts like Derek Halpen, Kristi Hines, Mari Smith and so many […]
There are rumors afloat that Instagram, the popular photo-sharing phone app, may have a web presence in the works. What it might look like is complete conjecture at this point, as are the implications it may have for small business owners. Using vague rumors and personal projections (outside-the-box is king), I delved into how an […]
Instagram is a free photo sharing application that can not only display the most beautiful photos, but it can also spread the word about your thriving business. With over 30 million users and over 100 million photographs, this application allows users to share their pictures via Facebook, Twitter and Instagram itself to reach an unparalleled […]
It’s been a long few years for small business owners, many of whom have struggled to survive the recent financial crisis, market upheavals and the current sluggish economy. During these difficult times, small business owners succeeded by cutting costs, reducing their labor force and streamlining their processes and overall business. But what are small business strategies […]
The new Facebook timeline is a beautiful work of art… and also a potential dangerous source of information for business owners and others worried about their online reputation. If you’re just setting up your Timeline, then here are the five things you want to make sure you check. 1) Your Cover Art The most striking […]
The feedback from small businesses from our extensive Small Business Saturday campaign was overwhelmingly positive with small business owners all over the country thankful for companies like American Express, FedEx and ourselves turning the spotlight on their businesses! During this time, we invited some of our favorite social media experts to give us their input on […]
