Think We’d Keep Our Failure Wall Private? Think Again

LA Times Cover StoryRecently, our Malibu office was thrilled to host Nita Lelyveld of the Los Angeles Times at our office!   And as much as we enjoyed spending time with her, we also enjoyed the resulting article that where she poignantly captured the culture our CEO Jeff Stibel promotes:

Failure of a well-considered and -executed action is nothing to be afraid, ashamed, or embarrassed of, since we all encounter it at some point en route to success.

Jeff describes it best in his own words:

The Failure Wall has become a central theme that captures the companies culture. More than a few employees when on high alerts when they saw that the LA Times account was tweeting out or “failures,”it was all great stuff and we thought we’d share some of the highlighted tweets here.

Are you a company owner who would consider adding a “Failure Wall” at your work?   As an employee, do you think it makes sense to celebrate calculated failures as a business strategy?   Why/why not?  We look forward to hearing your thoughts in the comments!


This story about our Failure Wall picked up  some steam. Here’s where it went:

  • Los Angeles Magazine summarized the article published by the LA Times and kindly pointed out that writing one’s failures on a wall is very different from pet shaming;
  • The Los Angeles Business Journal did a quick blurb;
  • Jeff did an awesome video interview with Huffington Post Live that you’re missing out if you haven’t seen;
  • Nita Lelyveld, who wrote the original piece, also did a fun storify with many pictures;
  • NPR and KFI both reported the story as well.

Suffice to say, we very much enjoyed the buzz. Did you hear about our Failure Wall from some other source? Tell us where in the comments

About Dustin Luther

As Director of Engagement at Dun & Bradstreet Credibility Corp (@DandB), I manage our teams focused on social media and events and always looking for opportunities to engage with small business owners and influencers, both online and in-person! You can find me on Twitter (@tyr), Facebook (dluther) and Google+ (+Dustin Luther).

Do you have an interesting opportunity you'd like to get in front of the @DandB team? Maybe an interesting idea, product or story? Maybe an event that attracts small business experts? Let's talk!


  1. [...] company not only understands that failure is a part of learning, but also that in order to succeed you must take risks along the way. Our CEO, Jeff Stibel discusses his fondness for failure in an article he recently wrote about the [...]

  2. [...] failure. We believe your failures are also your greatest assets. So much so that we even have a failure wall in which our employees are encouraged to share their failures for all to see. Encourage employees [...]

  3. […] Think We’d Keep Our Failure Wall Private? Think Again […]

  4. […] familiar with the company culture here at Dun & Bradstreet Credibility Corp., you know that we welcome failure as a part of our learning and growing experience. Our CEO, Jeff Stibel, is a supporter of the failing forward concept. He encourages us to recognize […]

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